Slaying the Standard is a powerful business leadership book that challenges one simple truth: mediocrity is not the enemy—accepting it is.

This is not a book for those content with managing the status quo. It is a manifesto for entrepreneurs, builders and leaders determined to create something that matters. It is for those willing to take responsibility, protect excellence and build businesses defined by purpose rather than ego.

Written by entrepreneur Antonio Iozzo following his remarkable journey of overcoming a devastating opioid addiction, Slaying the Standard is a practical, no-nonsense guide to building organisations, cultures and careers that endure. Drawing on hard-earned experience rather than theory, Iozzo shares the principles that transformed both his life and his approach to leadership.

Rather than offering shortcuts, motivational clichés or productivity hacks, the book explores the disciplines of execution, identity, accountability and systems thinking. It demonstrates how clear standards, consistent action and intentional leadership create lasting success at every level of an organisation.

Whether you’re launching a new venture, leading a growing business or rebuilding after failure or burnout, Slaying the Standard provides a framework for raising your expectations, strengthening your leadership and creating a culture where excellence becomes the norm.

Because the standards you accept define the culture you create. And the habits you repeat become the legacy you leave behind.