PRIVACY POLICY

Last updated: 2025-07-31

Who We Are

Melinda Ferguson
Cape Town, 7530
Email: melindafergusonwriter@gmail.com

This policy applies to all visitors and customers of our website, even though we primarily serve South African clients.

What Personal Information We Collect

We collect and process the following types of personal information:
– Full name
– Email address
– Phone number
– Billing and shipping addresses
– Payment information (processed securely via Payfast)
– IP address and device information (via cookies and analytics tools like Google Analytics and GA4)

We do not collect personal information through contact forms. If you need to reach us, you can email us directly.

How We Use Your Information

We use your information to:
– Process and fulfill orders from our online store
– Improve website performance through analytics and visitor insights

We do not use your information for unsolicited marketing or share it with third parties (except for necessary service providers like Payfast and Google Analytics).

Cookies and Analytics

We use cookies and similar technologies to collect anonymized usage data. This helps us understand how visitors use our site and improve the experience. We use:
– Google Analytics & GA4
– Elementor Pro and WooCommerce tracking (via Complianz)
– Rank Math SEO tools

You can manage cookie preferences through the consent banner on our site.

How We Store and Protect Your Information

Your data is stored securely and only for as long as necessary to fulfill the purposes outlined above. We implement reasonable security measures to protect your personal information from unauthorized access or disclosure.

Your Rights

You have the right to:
– Request access to the personal information we hold about you
– Request deletion of your personal information
– Withdraw consent for optional data processing (e.g., analytics cookies)

To exercise these rights, please email us at melindafergusonwriter@gmail.com.

Third-Party Services

We use the following service providers who may process your data:
– Payfast – for secure payment processing
– Google Analytics – to track anonymized website usage
– WordPress plugins such as Elementor Pro, WooCommerce, Rank Math, and Complianz (used to manage consent and data protection compliance)

These providers are committed to protecting your data in line with privacy regulations.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with the updated date at the top.

Contact Us

If you have any questions about this policy or your data rights, please contact:
melindafergusonwriter@gmail.com